LEE COOPER LONDON Founded in London’s East End in 1908, Lee Cooper has a rich history spanning over a century, establishing its iconic status as the Original British Denim brand. From humble beginnings in workwear, our brand has become known as a global style innovator and the go-to-denim for legendary British rock ‘n’ roll bands. The heritage of the pioneering principles established by Morris Cooper have informed this latest line of premium selvedge denim – The Cooper Collection.